IDEO is one of the most influential design industries in the world today. In my last class we watched a video about IDEO and the process of making new designs in groups. Specifically in this video their task was to redesign a shopping cart. The reason for their success and global standing is because they will design anything and everything. IDEO also has an innovative work area that focuses on innovative culture (or personal pizazz to liven the environment and make it more friendly to the users.) The company president focuses on multiple aspects of how the company functions but when it comes to design a few memorial highlights the workers stated were these:
"in design, don't be afraid of repeated trail and error"
"being playful is a huge part of design, because fresh ideas are encouraged by fun"
"the only thing not designed is nature"
"design focuses on controlled chaos -- you must encourage wild ideas and branch off from the more distant points"
"IDEO's staff does not consist of a select few experts on the design certain objects, but several experienced workers in the process of design"
"design means innovative culture"
"ask forgiveness, not permission and you will create new ideas faster"
and as a final thought.......
"Fail often in order to succeed sooner"
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