Discover Jessica Hische and Louise Fili
Jessica Hische's style reminds me a lot of Tad Carpenter's graphic design/illustration work and letterpress style. She is playful in her rendering of designs and humorous. Looking through her portfolio online I noticed that her work is usually colorful, simplified, and funny. Her animals are all drawn, colored, and shaded in a similar graphical style. Her lettering typically focuses on a limited color palette and flat color masks (no shading or interior detail usually). In the video she actually says she is an illustrator and photography and got into hand drawn type because she was poor. She works entirely in Adobe Illustrator, though her effects look like they are made in various medias. She stresses the importance of legibility, consider the end-user! Jessica is greatly inspired (and was hired by) Louise Fili. Type designers = architects, letterers = the dude that makes the shed behind your house. There are benefits to be humane on the internet and showing your personality, and a community can embrace you as an individual.
"The work you do while you procrastinate is probably the work you should be doing for the rest of your life."
- Jessica Hische
Louise Fili has a very ornate and classic style of lettering. She keeps an extremely large library of inspiration to create her designs from. Her work focuses on the unity of a piece as a whole. She had Jessica Hische as her co-designer for 2 and a half years. Much of their work focuses on food labels and book cover designs. Jessica mentioned that wine labels are a great project for hand drawn lettering, though the designer must consider the clients budget and be willing to pair typography with the hand drawn lettering to keep the final product within the client's budget. They also design posters and other advertisement/label lettering projects.
"When I get excited about a design it's in the sketch stage."
- Louise Fili
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