Andrew Byrom + Stefan Sagmeister -- Watch. Use lecture as inspiration for your homework. Create at least 3 cover sketches using found objects or handmade objects for your type.
Andrew Byrom is a graphic and typographic designer. He works to take everyday forms and digitizing them into a typeface (even to the point where he is obsessed with typefaces). He references the concept of face recognition. He uses the idea of looking for constraints (or ignoring them) in typeface design. He actually saw the letter "h" as a chair and made an entire welded steel set with a friend. Someone mentioned that some of his letters would not stand in real life. Therefore he moved to neon light design. After much problem solving, he actually made it work. He also made pop-up letters (inspired by tents) that eventually transformed by a passerby comment into letter kites. He basically integrates typography into real-world (3-D letter forms). He is inspired by mistakes in life (like his pulled blinds). This shows the importance of physical prototypes while designing. He finds enjoyment in his work.
Stefan Sagmeister talks about finding happiness in design. Similar to Byron, Sagmeister makes several real-life 3-D models of typography as well. He says all his projects are for clients because he would not have the money to make these things just for fun on his own. But he enjoys his work. Some examples were his "Money does not make me happy" out of sand mounds, lettering out of sticks to say "Keeping a diary supports personal development" and making a short movie in various locations in Singapore, and a billboard that said "Complaining is silly. Either act or forget." using newsprint that would yellow in the sun (which faded away to solid yellow, embracing the message of the sign).
**I just realized I never hit the publish button for this journal. This should have been submitted last week when I completed it. Sorry!**
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