"Bruce Mau Design is a multidisciplinary design firm specializing in brands and environments.
We create everything from identities to digital experiences to physical environments -- bringing ideas to life, transforming brands and helping businesses grow.
Our clients and collaborators are shaping the future of their respective industries. We work with large international corporations, start-ups, expansive arts organizations, multi-stakeholder educational institutions, ambitious architects, city builders and governments.
Our immersive research methods and ability to listen ensure deep understanding of the challenges and context our clients face. This enables us to deliver on their strategic goals, building on the core attributes of our client’s brands.
We are committed to producing nothing less than world-class design. Our work is recognized for its depth of thought, clarity of purpose, boldness of vision and impact."
The firm is made up of 50 designers all with varying backgrounds and skills in order to have a multifaceted perspective on each project they take on. This design manifesto was first written by Bruce Mau in 1998, articulating his beliefs, strategies, and motivations.
I chose the following mantra for this week because I am feeling slightly exhausted with where I am at in my life and I need to venture outside my comfort zone and find new inspiration to drive my design work:
Take field trips.
The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.
We create everything from identities to digital experiences to physical environments -- bringing ideas to life, transforming brands and helping businesses grow.
Our clients and collaborators are shaping the future of their respective industries. We work with large international corporations, start-ups, expansive arts organizations, multi-stakeholder educational institutions, ambitious architects, city builders and governments.
Our immersive research methods and ability to listen ensure deep understanding of the challenges and context our clients face. This enables us to deliver on their strategic goals, building on the core attributes of our client’s brands.
We are committed to producing nothing less than world-class design. Our work is recognized for its depth of thought, clarity of purpose, boldness of vision and impact."
The firm is made up of 50 designers all with varying backgrounds and skills in order to have a multifaceted perspective on each project they take on. This design manifesto was first written by Bruce Mau in 1998, articulating his beliefs, strategies, and motivations.
I chose the following mantra for this week because I am feeling slightly exhausted with where I am at in my life and I need to venture outside my comfort zone and find new inspiration to drive my design work:
Take field trips.
The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.
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