Journal Entry: Nice short interview with Erik Spiekermann. Watch. Summerize. Reflect.
Spiekermann considers himself a typographic designer. Within typographic design you have to start with the smallest element and work up from there. Typography is logical, though it can still be beautiful. Whereas the graphic designer looks at the entire page and makes that happen no matter what. The process of design does not change no matter what medium you use. Plastic, paper, cardboard, metal, on screen... It doesn't matter. Design for the issue at hand not the medium. Find the important information and make it stand out. He likes to use fonts outside the family he has designed because he wants to try new things. If you are good at it, you can take a font out of context. He says he is flattered when people use his own font. He is pleasantly surprised when people successfully use his typeface out of context. For example, Meta was originally made for small, low-quality paper, but he's not going to say its wrong to use it on a billboard. Everyone wants to design their own typeface these days. You are not a typographer because you own a program, but the experiments can be happy mistakes.
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